Paid Search Marketing Manager JOSCA2 9/12/2011 in Boston, MA
Paid Search Marketing Manager JOSCA[removed phone]Posted by Domenic Costagliola, email removed, [removed phone]httpwww.linkedin.comindomcosta1www.iconstaff.comPaid search marketing managers are responsible for day to day management of a client account. They will not only be responsible for overseeing the specialists on their client accounts, but may also be assigned to assist with training others on search manager job qualifications and processes.Responsibilities Completes and manages financial forms such as IOs, Media tracker, Daily budget tracker Responsible for effectively managing the search spend as planned by director, client or agency Submits media tracker to finance monthly Works with a search director to build the strategy Executes a search campaign against the strategy Supports new business efforts by assisting others with proposals, research and data collection Actively participates in organization and development of new business pitches with senior level guidance Participates in calls and meetings Develops client interaction agendas and materials as needed Leads calls when they are relevant to work that has been produced by the search marketing manager Manages relationships with vendors on their accounts Oversees specialists to ensure timely and accurate product or results delivery Provides input for specialist performance reviews Maintain knowledge of clients business, competition and latest industry news and trends. Provides direction on keyword development to specialists, who are responsible drafting initial keyword lists Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review Provides direction to specialists for creative development Reviews creative written by specialists, revises as needed and submits final to client for approval Provides direction to specialist for trafficking out campaign Checks to ensure that action tags are in place on site Checks to ensure that campaign is tracking properly immediately after launching Works with vendors to set-up accounts in search engines Takes screenshots when campaign launches and then regularly throughout campaign Checks status of accounts daily Sets-up initial paid search campaign Checks campaigns for accuracy Provides analysis and executive summary for SMR Provides reporting in PPT format as needed Submits completed report to search director for final review before being sent to Client Takes client through results on monthly calls Implements new testing using direction from search director Account performance troubleshooting Assists in training other employees on search manager position responsibilities and processesListing originally posted at http